Anderson Cooper, said to be a picky eater, is eating healthier foods these days. And now, Boston Market has jumped in to give the guy a hand. Cooper is one of the select recipients of the Boston Market Red Card, which he can use to get FREE lunches at Boston Market. Yes, really! Too good to be true? It’s not. This is the real deal.

Enjoy lunch on us, Anderson Cooper!

Welcome to the club!

Surf over to www.summeratitsbest.com. We’ve got a really exciting sweepstakes set up, and it’s clear to see that people are having a great time. Join in the fun, while fueling your body with great food that’ll keep you going all summer long.

Wondering what you could win? We’re really hooking people up with the best of summer. Enter for a chance to win a 5-day 4-night vacation for four in Maui, Hawaii; a Coca-Cola® bike; an Edwin Watts Golf Package; a Summer BBQ Bash; or free Boston Market meals. Best of all… every entrant wins something tasty. Enjoy!

We’ve been really enjoying this campaign and are delighted to share our brand with a new mobile-savvy young audience, while keeping an forward-thinking focus on mobile, social and local issues. Recently, we spoke with the folks over at the Mobile Commerce Daily about this campaign, and I think they did a good job pulling together information and displaying the fun that is yet to come this summer. You can take a look at their article, here.

Thanks to the Mobile Commerce Daily for taking the time, and to my GREAT team over at Boston Market!

There are three sessions during this half-day event, all of which will help you maneuver the minefield of potential social media PR issues with greater confidence:

• Creating a Powerful Social Media Marketing Plan for Restaurants (11AM – 12PM MT)
• Monitoring Social Media and Responding to Customers and Prospects (12:15PM – 1:15PM MT)
• Mastering the Most Powerful Social Media Tools for Restaurants with Campaign Case Studies (1:30PM – 3PM MT)

My panel will be discussing Monitoring Social Media and Responding to Customers and Prospects. Here’s a sneak peak of what we’ll dive into during our session:

• Which kinds of messaging are most effective for social media marketing
• How to successfully track and respond to social media services like Yelp, dining blogs, and restaurant industry media outlets
• How to nurture your evangelists and respond to detractors
• How to respond to constructive criticism
• How to make goals based on online conversations

It’s a bright group of panelists, and there is sure to be plenty of delicious food for thought.

Schedule:
Thursday, June 21^st
8:30 – 9:00 AM Registration, Breakfast & Networking
9:00 – 10:00 AM Presentation & Questions
10:00 – 10:30 AM Networking

Where the magic happens:
The Ritz-Carlton, Denver
1881 Curtis Street
Denver, CO 8002

This year’s TedXMileHigh event will feature the fun, awe-inspiring, revolutionary ideas and success secrets of brilliant risk-takers, accomplished athletes, artists who’ve taken a hold of the world with breathtaking beauty and grace, researchers of revolutionary topics, and courageous souls who have overcome tremendous adversity. All of this in just five hours! These folks will bring you unforgettable stories. Don’t be surprised if their tales resonate in a way that helps you move away from stagnation toward fresh beginnings.

Are you ready to soak up INSPIRATION? Join me at this year’s awesome TedXMileHigh event. Maybe next year, you’ll be presenting your adventures and accomplishments.

Get Your Inspiration On at TedXMileHigh: Risk & Reward
When: June 2, 2012, 1pm to 6pm
Where: Ellie Caulkins Opera House at 1004 14th Street, Denver, CO
You have the power to make big changes. Think risk. Think reward.
Buy your ticket now by clicking HERE.

See you there!

2) The iPhone app has been launched.  We are excited to add this feature to our growing enhancements to MyLifeLine.org.  Members can now connect from wherever they may be without bringing their computer with them.  Read more about this in this month’s newsletter.

3) Our 2011 Annual Report is now available to view on our website. It is located under the “About MyLifeLine” tab or click here.  I want to express our sincere and heartfelt thanks to those who allowed us to share their story so we can further illustrate how we support cancer patients all over the world.

4) Don’t miss your chance to be a part of our new fundraising program. The idea of Build the Momentum is to allow friends, family and members to give back through fundraising and awareness building for MyLifeLine.org.  MyLifeLine.org “Build the Momentum” is a great way to turn any event into an awareness and fundraising opportunity!  For more information about this please visit Build the Momentum.

Check out the event website to get involved and expand your digital strategy knowledge. Attending the SMSS is a great way to get inspired by some of experts who’ve spent a lot of time diving head first into social media, branding, marketing tactics, business strategy, and much more. See you in August!

Keyword prominence

The placement of specific keywords can affect its prominence. Knowing where to strategically place keywords for best effect is an important component of successful SEO. For example, keywords placed at the top of the page is given a higher keyword prominence than those further down the website, or those placed within the site’s content. Generally, keywords should be placed at the top of a site, positioned within a title, used to begin sentences or embedded as a metatag. These locations give your keywords a high prominence. Search engines give prominent keywords a higher emphasis, which subsequently leads to your site placed in a higher page rank on search engine results.

Keyword density

Keyword density measures the number of keywords on a specific website. A keyword is any word or phrase that is used in online searches. For example, a site selling flowers may use any of the following keywords: “flower arrangements”, “red roses”, “florist”, “flower delivery” or “gifts”. Using a variety of related keywords instead of just one keyword, for example “flowers”, will help to drive more traffic from different sources to your site. This will result in more organic content and a higher page ranking. Your site will have a high keyword density if you have a large number of different keywords in your content.

Keyword frequency

Keyword frequency refers to how many times a specific keyword appears within your website. The difference between keyword frequency and keyword density is that the latter refers to how many different kinds of keywords your site contains; the former focuses on how many times one particular keyword appears within your content. You can have a webpage that is both keyword dense (has many different related and relevant keywords) and has a high keyword frequency (a keyword occurs many times). Repeating one particular keyword on a website can lead to a higher search engine ranking; however you should restrain yourself from going overboard as an overly high keyword frequency can make your content sound unnatural. Good quality, SEO rich content is ultimately what will help to drive customers to your site, and more importantly, engage them enough to make them want to stay.