2) The iPhone app has been launched.  We are excited to add this feature to our growing enhancements to MyLifeLine.org.  Members can now connect from wherever they may be without bringing their computer with them.  Read more about this in this month’s newsletter.

3) Our 2011 Annual Report is now available to view on our website. It is located under the “About MyLifeLine” tab or click here.  I want to express our sincere and heartfelt thanks to those who allowed us to share their story so we can further illustrate how we support cancer patients all over the world.

4) Don’t miss your chance to be a part of our new fundraising program. The idea of Build the Momentum is to allow friends, family and members to give back through fundraising and awareness building for MyLifeLine.org.  MyLifeLine.org “Build the Momentum” is a great way to turn any event into an awareness and fundraising opportunity!  For more information about this please visit Build the Momentum.

Check out the event website to get involved and expand your digital strategy knowledge. Attending the SMSS is a great way to get inspired by some of experts who’ve spent a lot of time diving head first into social media, branding, marketing tactics, business strategy, and much more. See you in August!

Keyword prominence

The placement of specific keywords can affect its prominence. Knowing where to strategically place keywords for best effect is an important component of successful SEO. For example, keywords placed at the top of the page is given a higher keyword prominence than those further down the website, or those placed within the site’s content. Generally, keywords should be placed at the top of a site, positioned within a title, used to begin sentences or embedded as a metatag. These locations give your keywords a high prominence. Search engines give prominent keywords a higher emphasis, which subsequently leads to your site placed in a higher page rank on search engine results.

Keyword density

Keyword density measures the number of keywords on a specific website. A keyword is any word or phrase that is used in online searches. For example, a site selling flowers may use any of the following keywords: “flower arrangements”, “red roses”, “florist”, “flower delivery” or “gifts”. Using a variety of related keywords instead of just one keyword, for example “flowers”, will help to drive more traffic from different sources to your site. This will result in more organic content and a higher page ranking. Your site will have a high keyword density if you have a large number of different keywords in your content.

Keyword frequency

Keyword frequency refers to how many times a specific keyword appears within your website. The difference between keyword frequency and keyword density is that the latter refers to how many different kinds of keywords your site contains; the former focuses on how many times one particular keyword appears within your content. You can have a webpage that is both keyword dense (has many different related and relevant keywords) and has a high keyword frequency (a keyword occurs many times). Repeating one particular keyword on a website can lead to a higher search engine ranking; however you should restrain yourself from going overboard as an overly high keyword frequency can make your content sound unnatural. Good quality, SEO rich content is ultimately what will help to drive customers to your site, and more importantly, engage them enough to make them want to stay.

So today when I was in Malibu to work with Andreas Newman from http://www.neumanvision.com,…. Dre had recently been kicking it with Jona Cerwinske, of Sharpie / Lambo fame. You can check out more photos here: http://www.flickr.com/photos/vodcars/1981235124/in/set-72157603104900070/lightbox/As if the car isn’t sick enough Jona took a dremmel to Dre’s laptop and busted out this laptop makeover.

Kinda wishing I had more than a sticker on my computer at this point…

Needless to say I’m green with envy wishing my macbook pro said “rock star” like Dre’s!

Here are some other great Sharpie Creations that boggle the mind:

– Charlie Kratz 10$ worth of Sharpie home decor:

– Jess3

For a more comprehensive look at the world of Sharpie you can visit their blog, which has a lot of interesting and creative works of art.

This summer, the wife and I wanted to get the kids out in the RV and decided to take a chance with the YOGI Bear, branded experience in Colorado, after all, we’d recently seen the movie and I wondered how a branded cartoon character could effect the experience of the RV park seeing how my brother used to go there pretty often as a kid when it a non branded experience.

Read Below to see the impact that the new ownership and the franchised brand team had:

1) Clean Bathrooms:

We took showers, used the bathrooms several times and found every visit to be clean and ready for business. I’m sure you’re like us and find that family places with dirty bathrooms are really not preferred. Maybe when you’r single and backpacking it through the urban jungles of the world, an unkept toilet is doable, however, our desire to keep the kids safe from germs etc makes us score Yogi as a good camper when it comes to healthy restrooms.

2) Fishing Pond

None of us our great fishermen/women so when our five year old wanted to catch something, we cruised on over to the fishin hole and cast in. Everyone had a great time.

3) Dog Run

We brought our pups on this trip, and like that Jellystone had a place for them to party with other canines while we sat on the swing and watched the sun come up.

4) Swimming Pool

B0o Boo and Yogi really know how to take the edge off the summer heat. The pool was nice and cold and the kids loved it. I think we saw one family there every time we went back as if they never left! Like the picture shows, it was clean and well kept!

5) Playground

As if the entire place wasn’t already a giant playground, this place had….A GIANT PLAYGROUND! Kids from all over the place came and chased each other into the wee hours of the night here. Daytime and Night Time entertainment!

6) Free Wheeling

We’re pretty sure this is how Yogi and Boo Boo get away with the picnic baskets. These are free to ride and there is a nice little race track to boot!

7) Baby Goats

Every day, a heard of baby goats is lead by property owner Ian, who leads families on a light hike through the forest while telling them about the local property and educating kids about goats and goat herding. This experience is rediculously awesome…our kids found themselves adopting a particular goat for the whole week and watching the clock to go back. These little animals are cute, cuddly and so accessible that this alone is probably why we’ll go back next summer!

8 ) Dinosaur Dig

If fishing, swimming and running with a heard of animals isn’t enough, you can walk right up to the Dinosaur Dig area and find fossils, treasures and get covered in as much water and mud as you can handle!

9) Theater

This just proves that girls are smarter than boys! Cindy has converted an old railroad car into a tiny movie theater that is a cute as it is entertaining. After a long day of campfires, TPs, Cookouts, and family fun, you can curl up to a nice movie before hitting the hay.

10) Free Wi-Fi:

Most good RV, restaurants, and public places have a version of this, and it was nice to see that Yogi was up to speed with the latest technologies, offering multiple hubs, free everywhere so that when sitting at the pool, or watching a movie with the kids in the theater, we could be posting the experiences to Facebook or following up on that last office email.

Finally,

To be fair, we didn’t list all of the cool stuff going on at this place. There were also family bonfires, cookouts, games, golf carts, archery, frisbee tennis and the list goes on. It’s really not enough to spend a single week at JellyStone. We’ll have to go back.

PS. All of this review was non-solicited. We just really wanted families to know that it’s out there!

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We wish you and your family a safe holiday and a great new year!